There are trends in the whole industry of marketing these days. Of course some new strategies are being developed as time passes by. If you are still using content marketing then you should realize that many are using it too for their businesses. The use of video content strategy is one of newest ways to gain those positive business results that we are aiming for. Video marketing, the more accurate term for this, has proven to be effective for many entities in the web these days.
Before we go to the topic of how to do it step by step, we need to understand first the type of video that we will make. Yes, we are going to create a video about our business or products but we will make it in such a way that it won’t appear as an ad. There are specific characteristics that make such a video interesting and really relevant to the needs of those who will view it. A few good examples of these characteristics are funny, sexy, emotional, and narrative.
These are now the steps that would need to be followed when creating and using such marketing videos:
- Planning: To make matters easy, hire a team of professionals to help you with the creation of content for such videos. If you cannot afford their services, do your research well. Never forget about the inclusion of music.
- Distribution: The next would be getting the video posted on the right places. Social media sites are the best venues for such postings. You can use YouTube too but there are certain disadvantages on being there since you have a business video that is valued less by viewers on that site.
- Optimization: Yes, we are talking about SEO or search engine optimization. Keyword use, video sitemaps, and even links will increase the viewers of your video.
Work strengthening: Make sure that there are elements that would add up to the appeal of the release of the video. A press release or a new product launch could be seen as favorable for your video publicity.