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Use the Right Video Content Strategy and Grow Your Business!

29 May

There are trends in the whole industry of marketing these days. Of course some new strategies are being developed as time passes by. If you are still using content marketing then you should realize that many are using it too for their businesses. The use of video content strategy is one of newest ways to gain those positive business results that we are aiming for. Video marketing, the more accurate term for this, has proven to be effective for many entities in the web these days.

Before we go to the topic of how to do it step by step, we need to understand first the type of video that we will make. Yes, we are going to create a video about our business or products but we will make it in such a way that it won’t appear as an ad.  There are specific characteristics that make such a video interesting and really relevant to the needs of those who will view it. A few good examples of these characteristics are funny, sexy, emotional, and narrative.

These are now the steps that would need to be followed when creating and using such marketing videos:

  • Planning: To make matters easy, hire a team of professionals to help you with the creation of content for such videos. If you cannot afford their services, do your research well. Never forget about the inclusion of music.
  • Distribution: The next would be getting the video posted on the right places. Social media sites are the best venues for such postings. You can use YouTube too but there are certain disadvantages on being there since you have a business video that is valued less by viewers on that site.
  • Optimization: Yes, we are talking about SEO or search engine optimization. Keyword use, video sitemaps, and even links will increase the viewers of your video.

Work strengthening: Make sure that there are elements that would add up to the appeal of the release of the video. A press release or a new product launch could be seen as favorable for your video publicity.

Biggest Mistakes on Social Media: Is Your Company Guilty of Any of These?

27 May

What is the first thing that enters your mind when “social media” is being mentioned?  Would it be Facebook? Yes, this is what would be the common answer of individuals. This proves the power of this social media site at the current times. If we will examine some numbers pertaining to it, we will be really impressed. Its users, pages, and apps are on the billion levels at the current times.

By looking at those figures, we would immediately think that Facebook would be good for business activities. Investors are apparently thinking of the same thing. However, it has been observed that a lot of business owners are leaving Facebook for another social media site called as LinkedIn. We are aware that users of this site are fewer. Apparently, businesses are flourishing more over there.

One thing that we have to remember is that the number of followers or coverage of a social networking site doesn’t determine its effectiveness for business use. There are some big mistakes that business holders are making with regards to the use of social media these days. The following should give you an idea:

  • Giving it all for Facebook: Companies often pour out all of their marketing efforts in Facebook. They don’t see that there are still many other social media sites that could be good for their business these days. It could include Twitter, LinkedIn, and YouTube.
  • Underestimating LinkedIn:  The purpose of this site is more suited for the business aims of those who will use it. Facebook users are more interested in interacting with their families and friends. They would care less about the business ads they would see.
  • Joining the Bandwagon of New Social Media Site Fans: Not all that would be new in the industry will be good for business.  Focus more on the real purposes of these social media sites and choose to go only for those that will match your company’s aims.

It would be a wise move to always plan out the marketing strategies of business with regards to the use of social media sites. Choose only those that are relevant to the aims and purposes of a business. The good results would surely be seen in the end.

An Increase in the Marketing Budget: Is It a Good Move For You?

25 May

marketing budgetFor those who are always online, it is a fact that ideas about content marketing are found almost everywhere. Yes, it is the trend in the industry of online business. Those who are involved in such an industry are now more aware of the importance of keeping their clients informed. These company efforts to use online content to keep customers engaged about them are apparently changing the buying behavior of the entire market.

One fact remains visible today and this is that buyers have become much wiser. They will focus on getting to know a brand or a company first before buying anything that might be offered in stores or online shops. The responsibility to produce engaged customers don’t fall in the hands of the employees of a company. These companies should take care of it. It is all about what they put online about themselves. There is a study that reveals more than half of all buyers will research first about a brand before contacting the sales team of a company.

The role of proper marketing is highlighted here. If your company has a marketing department, then they should make sure that clients will always find a way towards your brand. It is an important thing to invest in marketing. On another study conducted by Gartner, more and more companies are boosting up their budgets for marketing efforts. Some of the most relevant findings of the said study are the following:

  1. Part of the revenues of organizations is apparently going to the marketing efforts and there is an increasing trend in the amounts allocated every year.
  2. The digital marketing funds of each company are visibly increasing too.
  3. A significant number of marketers are shifting more of their budgets to digital marketing.
  4. The use of websites, digital marketing, and social media are popular tools of businesses today.
  5. The creation and management of marketing content has been eating up a major percentage of budgets for digital marketing.

Based from these sets of information, it is clear that marketing efforts for a company really deserves that increase in budget allocation. There is a need for a paradigm shift here between traditional and modern ways of advertising. Can you feel this need for your current organization?