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Use the Right Video Content Strategy and Grow Your Business!

29 May

There are trends in the whole industry of marketing these days. Of course some new strategies are being developed as time passes by. If you are still using content marketing then you should realize that many are using it too for their businesses. The use of video content strategy is one of newest ways to gain those positive business results that we are aiming for. Video marketing, the more accurate term for this, has proven to be effective for many entities in the web these days.

Before we go to the topic of how to do it step by step, we need to understand first the type of video that we will make. Yes, we are going to create a video about our business or products but we will make it in such a way that it won’t appear as an ad.  There are specific characteristics that make such a video interesting and really relevant to the needs of those who will view it. A few good examples of these characteristics are funny, sexy, emotional, and narrative.

These are now the steps that would need to be followed when creating and using such marketing videos:

  • Planning: To make matters easy, hire a team of professionals to help you with the creation of content for such videos. If you cannot afford their services, do your research well. Never forget about the inclusion of music.
  • Distribution: The next would be getting the video posted on the right places. Social media sites are the best venues for such postings. You can use YouTube too but there are certain disadvantages on being there since you have a business video that is valued less by viewers on that site.
  • Optimization: Yes, we are talking about SEO or search engine optimization. Keyword use, video sitemaps, and even links will increase the viewers of your video.

Work strengthening: Make sure that there are elements that would add up to the appeal of the release of the video. A press release or a new product launch could be seen as favorable for your video publicity.


Biggest Mistakes on Social Media: Is Your Company Guilty of Any of These?

27 May

What is the first thing that enters your mind when “social media” is being mentioned?  Would it be Facebook? Yes, this is what would be the common answer of individuals. This proves the power of this social media site at the current times. If we will examine some numbers pertaining to it, we will be really impressed. Its users, pages, and apps are on the billion levels at the current times.

By looking at those figures, we would immediately think that Facebook would be good for business activities. Investors are apparently thinking of the same thing. However, it has been observed that a lot of business owners are leaving Facebook for another social media site called as LinkedIn. We are aware that users of this site are fewer. Apparently, businesses are flourishing more over there.

One thing that we have to remember is that the number of followers or coverage of a social networking site doesn’t determine its effectiveness for business use. There are some big mistakes that business holders are making with regards to the use of social media these days. The following should give you an idea:

  • Giving it all for Facebook: Companies often pour out all of their marketing efforts in Facebook. They don’t see that there are still many other social media sites that could be good for their business these days. It could include Twitter, LinkedIn, and YouTube.
  • Underestimating LinkedIn:  The purpose of this site is more suited for the business aims of those who will use it. Facebook users are more interested in interacting with their families and friends. They would care less about the business ads they would see.
  • Joining the Bandwagon of New Social Media Site Fans: Not all that would be new in the industry will be good for business.  Focus more on the real purposes of these social media sites and choose to go only for those that will match your company’s aims.

It would be a wise move to always plan out the marketing strategies of business with regards to the use of social media sites. Choose only those that are relevant to the aims and purposes of a business. The good results would surely be seen in the end.

Freight Broker Training at a Glance

27 Jan

freight broker trainingGoods don’t just get to where they are in a flash. They undergo through a process of transportation from their source to their destination. Special vehicles are used to get this transportation of good done in an efficient manner. Also, there are people involved to make these things possible.

Freight brokers are the people in charge of coordinating the transport of goods from one point to another. They are professionals who underwent freight broker training who oversee details like the number of products being transported, point of origin and destination, contacting shippers and carriers along with truck drivers, and communicating with the manufacturer and receiver of the goods being transported.

Those who are considering careers as freight brokers should seriously give thought on freight broker training courses.

What will be covered in freight broker training courses?

Freight brokers don’t become successful at their craft overnight. There are a lot of things to learn, and some are learned over their years in their field. Experience plays a big part in being a freight broker but freight broker training makes aspiring freight brokers have that edge and knowledge of the field even before they get to practice their skills.

In training courses for freight brokers, individuals are furnished with information regarding the following fields which a broker should be good at:

  • Building a network of contacts and shippers
  • Dispatch procedures
  • Choosing the right vehicles for the task
  • Calculating travel time
  • Using freight broker software
  • Targeting the right market
  • Money management
  • Operations and planning strategies
  • Accounting details for transactions

These are just some of the basics which are covered in training courses for aspiring freight brokers. While these can be learned in the field over time, being prepared before going to battle will pay off.

What are options to when considering freight broker training?

Freight broker companies offer training courses for individuals who want to freight brokers. When individuals take training courses from a specific brokerage, there is a great possibility for them to be employed in the same company after the course is done.

If an individual chooses to do this, he or she has to pay the fee for the freight broker program designed by the company for individuals they are likely to hire. Also, when enrolled at a brokerage’s program, individuals will know about their company specifics and how they do their trade. Depending on the coverage of the program, they may be introduced to the software the company uses as well.

Another popular and sometimes more preferred way of being trained as a freight agent is to undergo online courses. Some people want to take being a freight agent as a part time job, or are too busy with their current job to a lot time for classes.

With online training courses, individuals can study at their own pace. Also, there are several options online and some of these are definitely more affordable when compared to paying for a class somewhere else along with other daily expenses.

Whether taking a class in a room with other people or online, freight broker training can help individuals reach their dreams on becoming a freight agent.