What is the first thing that enters your mind when “social media” is being mentioned? Would it be Facebook? Yes, this is what would be the common answer of individuals. This proves the power of this social media site at the current times. If we will examine some numbers pertaining to it, we will be really impressed. Its users, pages, and apps are on the billion levels at the current times.
By looking at those figures, we would immediately think that Facebook would be good for business activities. Investors are apparently thinking of the same thing. However, it has been observed that a lot of business owners are leaving Facebook for another social media site called as LinkedIn. We are aware that users of this site are fewer. Apparently, businesses are flourishing more over there.
One thing that we have to remember is that the number of followers or coverage of a social networking site doesn’t determine its effectiveness for business use. There are some big mistakes that business holders are making with regards to the use of social media these days. The following should give you an idea:
- Giving it all for Facebook: Companies often pour out all of their marketing efforts in Facebook. They don’t see that there are still many other social media sites that could be good for their business these days. It could include Twitter, LinkedIn, and YouTube.
- Underestimating LinkedIn: The purpose of this site is more suited for the business aims of those who will use it. Facebook users are more interested in interacting with their families and friends. They would care less about the business ads they would see.
- Joining the Bandwagon of New Social Media Site Fans: Not all that would be new in the industry will be good for business. Focus more on the real purposes of these social media sites and choose to go only for those that will match your company’s aims.
It would be a wise move to always plan out the marketing strategies of business with regards to the use of social media sites. Choose only those that are relevant to the aims and purposes of a business. The good results would surely be seen in the end.